At Upper Crust, we are THE baguette specialists.

We promise a freshly baked baguette, generously filled with mouth-watering ingredients. Our classic white, super sour dough and seeded multi-grain baguettes go straight from the oven to our counter in their crispy, crunchy gloriousness.

Our baguettes are hand filled and baked fresh throughout the day. Our coffee is always freshly ground and our trained baristas put their heart & soul to each cup of coffee made for our customers. Opening an Upper Crust franchise is a great opportunity to join a well established international brand, but it is also hard work.

We want your commitment to the Upper Crust brand and promise, so we are looking for dedicated people with drive to deliver excellent service and our same passion for sandwiches, coffee and bakery. We are looking to expand the global reach of the brand and are interested in hearing from restaurant operators who would like to start an Upper Crust franchise.

We have developed formats tailored to maximise space and sales opportunities and incorporate customer needs specific to each location and market type. We intend to work with key strategic partners to roll out new stores in specific market sectors and international locations to complement our directly managed stores in Airports and Rail stations worldwide.

Our franchise partners can look forward to an extensive support package including store design, project management, high operational standards, training support, marketing, promotions and new product development. We operate a flat management structure which promotes excellent communication with our franchisees and ensures a timely and flexible approach.

Franchise Applications:

We are always keen to hear from potential franchise operators, so if you think Upper Crust is for you then please get in touch.

Please fill out your contact details in the form provided and a member of our international licensing team will get back to you shortly.