Effective Date: 23 November 2023


We are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information in relation to the Reward Scheme.




We will collect, store and process your personal data for you to be supplied with our products and services, and allow us to respond to your requests and general queries through your use of the Upper Crust website. Our details are set out below:


The Privacy Manager for Select Service Partner UK Limited can be contacted in writing at:


For Attention Of: Privacy Manager

Company Name: Select Service Partner UK Ltd

Email Address:



1. Information We Collect:


We collect and store the following information from participants in the Rewards Scheme:


1.1 .  Name: We collect your name to personalise your Rewards Scheme experience and to address you appropriately.


1.2.  Email Address: We collect your email address to send you Reward Scheme-related communications, offers, discounts, and other information if you have opted into receiving marketing emails.


2. Use of Your Information:


We use the collected information for the following purposes:


2.1.  Reward Scheme Participation: Your name and email address are used to facilitate your participation in the Rewards Scheme, including sending you rewards and notifications.


2.2.  Communication: If you have opted into marketing emails, we may use your email address to send you promotional offers, discounts, updates, and other information related to the Reward Scheme.


2.3.  Personalisation: Your name may be used to personalise your Rewards Scheme experience and communications.


3. Data Security:


We take reasonable measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. Your data is stored in a secure database and accessed only by authorised personnel for Reward Scheme-related purposes.


4. Sharing Your Information:


We do not sell, trade, or rent your personal information to third parties. However, we may share your information with trusted service providers (Eagle Eye Solutions Group Plc) who assist us in operating the Reward Scheme, sending emails, and managing our database. These third parties are contractually obligated to keep your information confidential and secure.


5. Your Choices:


5.1.  Opt-In: You have the option to provide your email address and opt into receiving marketing emails from Upper Crust related to the Rewards Scheme.


5.2.  Withdrawing consent: If you no longer wish to receive marketing emails from us, you can opt-out by following the unsubscribe instructions provided in the emails or by contacting our Customer Service team.


6. Access and Correction:


You may review and update your personal information associated with the Reward Scheme by contacting our Customer Service team.


7. Changes to this Privacy Policy:


We will review this Privacy Policy regularly to reflect changes in our practices or for legal reasons. Any updates will be posted on our website, and the revised Privacy Policy will be effective from the updated Effective Date.


8. Contact Us:


If you have any questions, concerns, or requests related to your personal information or this Privacy Policy, please contact our Customer Service team at 0207 529 8369.


You have the right to raise a complaint regarding Data Protection both to us and the ICO (Information Commissioner’s Office).