Our Story


Baked throughout the day and famous for our freshness, we are THE baguette specialists. We launched our first site in Waterloo Station in 1986. Since then we have grown to over 100 stores all around the world and have perfected our recipe for deliciously crispy, crunchy baguettes. We promise that your baguette will be freshly baked and generously hand filled with the tastiest and best ingredients we can find. Our coffee is hand crafted by our trained baristas, perfect alongside one of our freshly baked pastries. Next time you’re in an airport or a railway station, you’ll find us there.

Upper Crust Rewards is taking a break!

Our Upper Crust Rewards programme is taking a little break. Stay tuned for
updates on what's coming next and keep in the loop for more exciting news
and offers by leaving your email address below.

    For details on how we use your personal data, please see our privacy notice.

    Our Menu

    The freshest baguettes plus the tastiest snacks and coffee, all made to travel. At Upper Crust, we promise you a freshly baked baguette generously filled with mouth-watering ingredients. Every ingredient chosen is the tastiest and best we can find. Throughout the day you'll find our famous baguettes complemented with a range of delicious breakfast options plus pastries, sweet treats and expertly brewed barista coffees and teas.


    Freshly baked, generously filled by hand and perfectly suited to eating on the move. No wonder our baguettes are so popular.

    Hot Food

    Baguettes may be our specialty but most of our stores also offer additional hot choices. Perfect for something more substantial in the evening.


    Our expert baguette bakers are also rather good at creating delicious sweet and savoury pastries.


    The most important meal of the day, or so they say! We've something to suit all tastes at breakfast time.


    As you'd expect, our coffee is a cut above the rest.

    Our People

    At Upper Crust we pride ourselves on great service with a team who are fast, efficient, knowledgeable and always serve you with a smile.

    Contact Us

    Customer Services

    If you’ve visited us recently, tell us about your experience here. For all other queries give us a call on 0207 529 8369. Lines open Monday to Friday, 9:00-17:00.

    Franchise Opportunities

    To find out more about our franchise opportunities, please click here


    If you share our passion for fresh baguettes and tasty coffee, join our team.